Businesses everywhere sell customized merchandise that allow their customers, fans and supporters to spread brand awareness out in the world. It's a win-win for any business when your customers show their support financially by purchasing a product that promotes you. In a sense, branded merchandise pays for itself twice. 

That being said, with physical doors shuttered around the globe and limitations on space and entry in locations that have reopened, grabbing a tee from your favorite bar isn't as feasible at the moment.

Enter the virtual pop-up shop. It's a way for your customers and community to support you and keep your brand at the forefront, even while they may not be able to show their love in-person. The best part is that, with virtual pop-up shops, you don't need to pre-purchase a stock of merchandise, waiting for it to be purchased. We create what you sell.

That's right.

When we build a virtual pop-up shop for your business, it acts as an online retail presence for your brand, for a limited time. We work with you to choose the merchandise, design and timeframe, create a custom link for your business or organization, then you spread the word. Once your virtual pop-up closes, we tally up the orders and that's how many pieces we make. We can send them all to you or we can take care of the rest, individually shipping orders out to all your adoring fans. Learn more about the process here. 

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Custom merchandise is an incredibly essential and affordable investment for your business. From driving home recognition for your brand to inspiring a team mentality, a custom product or piece of apparel more than pays for itself. Here are our top 3 (of many!) ways custom merch can boost your business.

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This spring has been ROUGH, you guys. Between self-isolation, cancelled classes, commencements and events, working from home, the current state of the economy and no access to social venues or activities, we're all feeling more than a little down.

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These are strange times, but we're all in this together. No matter who you are and what you do, chances are, we're in the same boat right now. We're all having to pivot and get creative, thinking of the best solutions for our teams, networks and customers. We hope we can help.

Whether you have a team working from home, you're looking for reusable, easy-to-clean products to share with your business, organization, staff, team or customers, or you're looking for sustainable solutions, we've got a slew of products to fit the bill.

Here are some of our favorite practical spring products, for these trying times, and for all times.

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As a PNW-based company, we're seeing MiiR everywhere right now. Chances are, you're probably seeing it, too. This rapidly growing Seattle-based line is socially and environmentally conscious and is focused on sustainable projects that support the environment and clean water. Basically, they're making some incredibly cool gear that does a world of good. Here are a few of our favorite items which are, by the way, completely customizable (just how we like them).

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1. Chi Omega | Butterfly Design

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This year, we're all about scaling back while propelling your brand forward. Take a look at our top 3 favorite business designs + branding ideas of the moment, all created by our in-house graphic design team. As always, these can be modified to fit your business, organization or brand. Switch up the names, colors or just use them as an inspirational launching point when you start an order inquiry.

1. Athena Hotel

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When we found out that the Create + Cultivate conference was coming to the West Coast, we couldn't sign up fast enough. Create + Cultivate is an online platform and conference series for creative, entrepreneurial women. Their website provides podcasts, blogs and tips for everything from building a company team and promoting happiness in the workplace to improving your Instagram content and self-care. Their San Francisco conference this past Saturday, September 21, got our marketing team's creative minds churning. Didn't make it? Take a look behind-the-scenes with us. 

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When Seattle's Pride Foundation database manager came to us to talk about a minimalist, hand-drawn custom design on a soft gender neutral sweatshirt, we embarked on a fun project that took us down to Seattle's oldest neighborhood. Join us as we explore our process, from concept to design to printing to the final product. 

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